A loyal customer referring business to you is
like "found money". It is the payoff for
everything you've done to sell, service and
maintain a relationship with a valuable
customer. You have earned the right to new
referral business. Customer referrals should be
a top priority in every business but many times
it's left to chance. It should be viewed like
every other sale, with it's own process, cost of
sale and compensation.
What do loyal (as opposed to simply
satisfied) customers do?
They act on your behalf to build your
business. They act like salespeople, customer
service people, PR people, advertising people,
stockholders and owners of your business.
We help our customers create a referral
revenue stream by:
- Defining the process for
reactive and pro-active referrals
- Introducing the "3D" customer
- Developing the referral revenue
- Creating the compensation plan
for customer referrals-both internal and external
- Training employees and creating
enthusiasm on their role in the customer loyalty process
Customer loyalty in the form of referral business,
once achieved, is one thing your competition will never have
To learn more about how we can help you identify and
document the Customer Lifecycle for your unique situation
Contact Us or see the key components of
Customer Relationships we can assist you with.