- What is it like to be a your
- Is the customer the central
focus of your company or just a by-product of internal goals and
- Do you know who is talking to
your customers on a daily basis?
- How long should your average
customer lifecycle be?
These are but a few questions to prompt you to
consider what proactive steps you have taken to view your company
through your customers eyes and to highlight opportunities for
Every customer has a lifecycle, from the first
contact to initial transaction to ongoing business to referrals.
Understanding how every role and process in your company touches and
affects your customers is the best way to attack problems and make
Many organizations have these roles and processes in
"silos" making it difficult to see the big picture and make critical
changes to people and process that must happen for future growth
based on loyal, profitable customers. Just as important, this
lifecycle should be seen from the customer's perspective as well.
Often when companies say they want long-term relationships with
their customers, they are usually describing the customer's
participation in the relationship.
We help you properly manage profitable customer
relationships by defining and understanding your customer lifecycle
and then determine how, when and where to affect it. This takes into
account the processes that affect your customer: sales, service,
accounting, retention and referrals. This is the first step in a
process for organizations that want to become truly customer-centric
from top to bottom.
To learn more about how we can help you identify and
document the Customer Lifecycle for your unique situation
Contact Us or see the key components of
Customer Centric Revenue Growth we can assist you with.